about me
Raoul V. Kübler
is an Associate Professor of Marketing at ESSEC Business School in Paris/Cergy, a world leading school currently ranked by the Financial Times in the Top10 of global business schools. He specializes in the areas of digital marketing and digital transformation, with a strong focus on leveraging user-generated-data and machine learning methods to derive consumer and customer insights for managerial decision making. His expertise spans various fields such as text- and image-mining, NLP, and deep learning. His application interest involves new technology domains such as VR/AR, the metaverse, as well as the general impact of digital technologies on social welfare and society at large. Furthermore, Raoul Kübler is interested in leveraging data obtained from traditional marketing domains to derive insights for policy makers to address urgent issues such as disinformation spread, online radicalization, mental well-being, or political polarization and online extremism.
Before joining ESSEC, Raoul Kübler hold from 2018 to 2022 the Junior Professorship of Marketing and Markting Analytics at the University of Münster’s prestigious Marketing Center. He declined the offered Tenure and W3 chair at Münster in favor of ESSEC in 2022. Before his employement at the University of Münster, Raoul Kübler was from 2012 until 2018 working as an Assistant Professor of Marketing at Özyegin University, Istanbul/Turkey under the guidance and mentorship of Prof. dr. Koen Pauwels.
He was working as an adjunct professor in the prestigious EMBA programs of the University of Geneva and the GfK Academy, as well as the Münster Professional school. He is currently serving as guest professor in the marketing programs of the University of Amsterdam and the VU Amsterdam (Vrieje University).
Raoul Kübler holds a PhD. Degree from the Christian Albrechts University in Kiel (supervised by Prof. Dr. Dr. h.c. Sönke Albers). He obtained his Master Degree (Diplom-Kaufmann) in Business Administration 2007 from the same university and a Bachelor Degree in Economics (Vordiplom) 2004 from the University of Hohenheim.
Raoul V. Kübler worked for several years in the advertising industry for leading German ad agencies and carried responsibilities for accounts such as Europcar, Maxim (Axel Springer), Gerry Weber, or TV Digital. He is until today involved in close collaborations with management practice and is consulting leading global brands such as TetraPak, Deutsche Bahn Cargo, Dr. Wolff Group, Rausch AG Switzerland, PepsiCo, Sisecam, Turkcell, Vestel, or Ergun Elektrik in branding and marketing matters.
In addition to his direct work with managers, he serves on various occasions such as international fairs and conventions (e.g. iab digital day, GfK Kronberg Confrence) as keynote speaker, aiming to bridge marketing academia with marketing practice.
His academic work has been recognized with multiple awards, such as the 2024 Sheth Bester Paper Award for an article published in the “Journal of the Academy of Marketing Science”, the 2020 Lazaridis IMRC Best Paper award, or the 2018 MSI Top Download award. His work has also been funded by multiple national reseach institutions such as the German Research Foundation (DFG) and the Marketing Science Institute (MSI).
The German Business Scholar Ranking “Forschungsmonitoring” ranks Raoul Kübler since 2018 amongst the Top10% most productive business scholars in Germany, Switzerland, and Austria according to his A+ and A Publications. His research is frequently appearing in the leading journals of his domain such as the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Retailing, the Journal of Business Research, the Journal of Interactive Markting, or the Journal of Cultural Economics. His two books “Applied Marketing Analytics with R” and “Applied Marketing Analytics with Python” both co-authored with Imperial College Professor Gökhan Yildirim and published by SAGE belong to the key textbooks in contemporary data analytics and are used in the world’s leading data analytics programs.
He is an active and passionate instructor who brings not only latest research insights to the classroom, but also attempts to drive student engagement and understanding through many self-developed interactive and hands-on case studies. His students from top-ranked programs like the Data Science and Business Analytics Master co-taught with Centrale Supelec (FT Rank #2 worldwide) or the ESSEC’s Master in Management (FT Rank #6 worldwide) commonly reward his passion with highest satisfaction ratings.
Beside being a passionate scholar, Raoul enjoys spending time on the water, as a keen offshore sailor competing in various offshore races, van-traveling with his wife and blind cat, and exploring hidden cocktail bars around the globe.